What is Tiktok?
Tiktok
as we know it now started as two separate applications, both originating in
China.
First
started as Dwayne in China but is internationally renamed Tiktok. Tiktok/Devin initially found most of its supporters in Asia in 2018, but the owners of
Tiktok decided to buy Musical.ly.
They
have rebranded Titcock, a combined application outside China. They still
operate their original Dwayne app in China.
Since
the launch of TwitchCo in 2018, marketers have been trying to wrap their
minds around the odd-ball video platform.
There
are a number of great reasons that influencer marketing can be useful in a new
or niche apps like TikTalk.
First,
instead of spending weeks or months deciding what the app and it's content will
be attractive to, you can work with an influencer who has a decent following,
high-engagement video and a visible track record audience to reach the ticket.
Additionally,
this technique can also limit the time and resources required to create your
own video.
Instead
of deciding how the app works, it feeds on all its features and launches a
bunch of videos that get no sign.
You can
already work with an influencer who already has a large, engaged audience and
can create quality content for you.
If you
do not have the funds to pay for an influencer, creating Tiktok content with a
user or brand will help your audience learn to co-market about that brand.
Impressive
marketing can be an incredibly useful way to spread awareness of your brand new the platform when it comes to most social media channels.
While
you must watch a user's number of followers, total likes, and views and views
of individual videos, you must also check your content in order to see if it is
attractive, good quality, in combination with your brand.
You
may also want to look at a pre-sponsored campaign that posted an influential
account to see how they creatively work on the product, brand, or person they
are sponsoring.
Once
you've started working with Tektoc creators, you may also want to bring some
unique Tiktok video ideas to the table that will arouse users' interest while
properly highlighting your brand.
8 Sponsored Tiktok Promotions
1. The Mucinex
One of
the biggest influencers in Titanic's campaign so far is Mucinex, which recently
worked with several manufacturers to promote its products during the Halloween
and flu seasons.
This is
a great example of how a brand can create a number of influencers and an
interesting holiday theme to create a viral campaign where multiple influencers
can touch multiple audiences at once.
Although
your company may not be able to have multiple large influencers at the same
time, you may still want to take a note from MUSINEX and work with multiple
affordable key creators with a broad audience.
2. Target and Vera Bradley
In a
recent back-to-school themed Tiktok
video, the influential Victoria Bachelet presents a montage of video clips.
The video was aimed at spreading brand awareness for both self-care product collections
of Vera and Bradley X Ventures.
Bachelet,
a follower of 2.5 million tweets, often uses his tweet as a vlog where he draws
viewers into his daily life.
She
posts about Shaw romance, parties, self-care and many other things that
adolescent or young-adult women can relate to.
Because
Target markets itself to different age groups and is a business that many young
people enjoy shopping.
Although
the video caption clearly states that the post is an advertisement, it appears
to have been created by the influencer himself.
The
strategy to showcase the customer or influencer shopping experience can also
work for small businesses on Tiktok or other video-friendly social media
platforms.
3. Face too
Cosmetics the brand has sponsored a video by top tattooed user Kristen Hancher to raise
awareness for Two Face's new Demon Girl mascara.
In the
video, Hatcher, a blogger with more than 23 million Twitter followers, sings on
camera without any eye makeup.
The video
will then cut her singing with mascara on her face as she flashes a bottle of
mascara in front of the camera.
This
video catches the viewer very quickly, which is very important for an app like
TickTalk, where you can simply swipe to another video in your own feed if
specific content isn't immediately yours.
In
addition to Tiktok, Internet users and most social platforms are gaining
momentum.
Because
of this, being able to create short videos that highlight the value proposition
of your product can be incredibly useful and essential to your future marketing strategies.
Even if
you don't want to use Tiktok for social media marketing, creating video content
that catches the viewer's attention can be beneficial on most major platforms
today.
4. Blinkers and naughty cool toys
In a
recently sponsored video, Tiktok influencer Jasmine Gonzalez takes off her
brother's shoe decorates them with the Blinker Kit from Wicked Cool Toys, and
returns them to their excited happy brother.
Gonzalez's Tiktok video is both fun and entertaining, which makes the idea of bigger and
shoe decoration memorable.
Similarly
as a more conventional commercial, the video also shows how people like
Gonzalez's brother can enjoy kit decorated items every day.
5. Run around
Recently
Run Around, a smartphone game that requires your character to run a full circle
with no interruptions, has lifted a gaming influencer, Candice 867, for
sponsored content.
In the Tiktok video, Candice just recorded her screen and her voice as the game played:
The
content of the video-game shown above is not unfamiliar to this particular
influencer's channel. In fact, all the posts on her tweet are just videos of
her playing mobile games.
This the video will probably be seen by video game-based followers of Candice, a great
piece of sponsored content as it shows potential users exactly what the game is
and how it is playing.
If
the game looks fun, it may be quick for visitors to go to the App Store and
find it.
Like the
other videos in this list, content try to capture attention by showing how
its product works as quickly as possible.
6. Just Dance
In
another video game-oriented post, an influential Just Dance named Jelena
posted a sponsored duet video with a 2019 character during the duel, the
influencer following the same dance steps as the character to the right of the
video.
For
those who are familiar with Just Dance Games, each version of the game allows
you to follow the steps of dancing cartoon characters to the sounds of popular
music.
Games
can also record you dancing next to the dance characters so you can see how
close your moves were to them.
This is
a fun video for the dominant viewer as they will see how close his moves are
with the characters, but it reminds the audience what it will be like to have
fun playing the game.
If
viewers haven't played a Just Dance game in the past, a video show like Zelina
might interest them.
7. Frail
To
promote its smoothness and milkshakes, Frial has sponsored a fun video from the
Hooter Family, a Twitter account that follows the daily family.
In the
video skit a boy tells his mother that there is something wrong with his
brother. When the mother filming the video goes out, she finds that her son is
"hanged."
The
video brings his boys to a convenience store, where they feed the boy to the
boy with a "hanger" on the frill.
8. Red Bull
In a recent video by Kehoe, a tweeter user, the small-scale influencer with around
2 Millions of followers made viewers think he was going to do some magic trick with Red
Bull.
This Red
Bull Magic Trick video is simple, quite fun and doesn't seem to be difficult to
make.
Still,
it's quite memorable because of its joke. Although the content doesn't make Red
Bull looks like a great product, you can still remember the brand because of the
entertainment brake.
Furthermore,
if an underage person sees an influencer who follows Red Bull's featured
techniques or skits, they may be more interested in the product or feel that
the influencer is approving it because they also enjoy the product.
What
does a successful Tiktok influencer promote?
If you
are interested in employing influencers on Twitter or other social platforms,
keep these ideas in mind and work with them to create interesting content for
you:
Look for
influencers who have a strong sense of what great content is on their platform:
You'll
also need to see the video comments, feedback counts, and followers of an
influencer to see if the following is set up.
Vet an effect similar to sea viewer: it makes your own suggestions feel more natural
and less like an advertisement.
A great
example of this is how Run Around is sponsored content from a mobile gamer that
follows a high tech.
Brainstorm
ideas that align well with the content of your influencer, as well as your
brand's goals:
If the influencer has no idea in mind, fast-moving social media catches attention from
the audience and briefly explain why your product matters.
Only
trying to wrap your mind just about this whole Tiktok thing?
We've
got lots of blog posts to help you catch a brief history of the app, learn how
to use the app, get inspiration from successful brand accounts, and find the
statistics you need.
Why should you use Ticketok for influencer marketing?
As with
all influencers and social media marketing you should avoid being too
marketable to Tiktok.
This is
especially so because of the young population of Tiktak - brands find it
notoriously difficult to reach Generation Z because of complete disdain for
anything that looks like a traditional ad.
Like all
influencer marketing, the key to TicketKick's success is working with
influencers whose followers match your target market.
Therefore,
for effective marketing to be successful for you, you need to apply to the
Tiktok Demographic.
So, if
you are in any way selling fashion accessories for tweens and teens, use
influencer marketing.
If you
say tools for divers, Ticketok marketing probably won't make a good
investment.
You can
market tickets without using influencer marketing.
Tiktok
has taken some time to implement this, but now has a formal advertising system.
You can
also, try promoting a business using a Tiktok account. However, like all social
networks, it can be tough to build a large audience for your organization to
hear the message.
This is
especially true for most business people who do not have the same demographic the staff as the audience and no company is struggling to run an account.
It is
much easier for most brands to work with established broadcasters of Tiktak -
their influencers - then create an account with favorite and multi-follower
companies.
Choosing
the right influencer for your brand, No matter what social channel you use for
your influencer marketing.
The number one rule is to choose the right influencer for your brand.
You
first, need to ensure that your brand's targeted customers use Tiktok. Are you
focusing on the ideal population?
Assuming that you are selling to a young audience you
need to consider what types of videos will most likely attract your target
market.
What they are going to be most interested in is the
original music videos of Tiktok, what they show beauty tips in more clips.
Are they in comedy sketches or even skateboarders
performing tricks?
Then you will want to find popular Tiktok influencers who
apply to the same niche as your primary target customers.
If you need help finding a relevant influencer, you might
consider working with an influencer platform.
We've seen the 7 best platforms to find influencers on
Tiktok before.
The advantage of finding popular influencers in your
niche in Ticket is that they will be followed by a plethora of attractive,
engaged people who will catch a video of any product they share about your
product/brand.
Always remember, however, that relevance is more
important than reaching.
Don't just opt for the Tiktok influencers with the
broadest following - go with the most appropriate audience for your goals.
Once you have selected the appropriate influencers you
will need to contact them and create partnerships.
You need to make sure any deal is acceptable to your influencers.
If there is nothing for them they do not want to get
involved and they can see how it can help their followers.
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